The relationship between celebrity and fashion has always been a fairly fluid one. Every year, we see red carpet trends of all kinds as different social forces play their part on what’s cool, what’s in vogue and what’s not.

Through decades of fashion, iconic looks and choices made by the true style trailblazers of generations past, an entirely new space has opened up for those interested in the kind of fashion that’s proven itself immune to the changing tides of what’s considered cool and what’s not. The timeless. The effortlessly classy. And it’s a space increasingly becoming occupied by the new breed of celebrity who want their talent and their outfit to speak in similar volumes.

POLITIX has long been a brand endorsed by those who sought perfection in their respective fields. The brand’s commitment to timeless tailoring has endeared it to countless athletes, entertainers and creatives who seek versatility, wearability, and head-turning style in a single package.

Now, POLITIX want to extend this philosophy to all Australian men, launching a new collection in turn with a manifesto that every fashion-forward gent can embody: Your Style, Your Way.

To mark the launch of the collection, we got three of the brand’s biggest fans — filmmaker Sam Evans, UFC champion Rob Whittaker and comedian Ash Williams — to model the look book for themselves and offer their thoughts on the things that drives their personal sense of style, and how POLITIX fits into this.

For Evans, as a creative heavyweight, the act of curating an outfit has become a tool that gets him in the right mindset to excel as a director, photographer and videographer.

“I think when you dress well, you feel good and you feel confident and you carry yourself much better and I think you go into different situations with a different headspace, a different mindset and, it sets you up for success,” he told GQ.

He noted that as he was coming into his own creatively and finding his feet from a fashion perspective, POLITIX formed a natural fit as he took his first steps towards re-inventing the way he presented himself.

“I think as I’ve grown up in the last couple of years my own brand, my own taste and my own style has matured and developed. Fashion and style wasn’t something I was always interested in, but nowadays I’m fortunate enough to work with brands and that demand a luxury and premium feel, so Politix is just a natural fit for me.”

Likewise, comedian Ash Williams says the power of a new outfit, one that you never want to take off, is enough to make you feel empowered and emboldened.

“When you put a new outfit on, it’s like a new relationship. If you’ve got a new boyfriend or girlfriend and when it’s just really blossoming and you’re like, jeez, this is a bit of fun right? It’s like that.”

“There are times when I’ve worn POLITIX and you know, when you’re feeling a millions bucks on the outside, you feel a millions bucks on the inside. I know that sounds like mumbo jumbo, but hey. If you put a great suit on, you walk a bit taller. I don’t know if the science supports that, but I reckon you might actually grow an inch taller.

For Whittaker, his sense of style serves as an extension of his constant pursuit of achievement in the ring.

“Perfection is a lofty goal. It is ambitious at best. But having your style organised is just another box ticked. It’s a chip in your favour, and stacking the chips in your favour is all you can do.”

Fearlessness is the name of Whittaker’s game, regardless of the challenge ahead or the opponent staring at him across the Octagon. It’s helped him develop into both a fighter and a professional – something that he says POLITIX has long helped him embody on the outside.

“Everyone feels better after a fresh shave, everyone feels better after a nice haircut. It’s the same with clothing,” he says.

“How you act outside the octagon is almost more important than how you are inside the octagon and when I do press conferences, when I do square offs, when I go to media events, I put on the suit because I’m a professional and I’m going to work, and that’s what I do.”

POLITIX’s latest collection is available now.

POLITIX is offering you and a friend the chance to win ONE of FIVE ultimate UFC experiences in Las Vegas, including VIP seats to both the weigh-in and UFC 248, access to the official after party, private tour of the Performance Institute and Octagon, flights, transfers and accommodation in Las Vegas, a VIP dinner with a top UFC talent, and a $2000 Politix wardrobe to wear on your trip.