Gone are the days where a dress and a pair of sneakers are poles apart. We follow Fashion Bloggers to get inspiration for what to wear. Nowadays, if you scroll through your social media feed, it’s most likely that you’ll see a photo of someone, maybe a friend or an acquaintance, who just seems to have those qualities of a supermodel. They know how to project and are very aware of their best angle, and everything becomes even better with their editing skills!
But actually, what makes them more appealing is how they carry themselves wearing any clothes, even the clothes that traditionally shouldn’t be put together. Yes, gone are the days where a dress and a pair of sneakers are poles apart. Even those coats and blazers that are supposed to be worn only in the corporate world or business-related activities, people wear them even on parties and as a casual wear!
I listed down 20 Australian fashion bloggers that might inspire you to be creative and to try different combinations of clothes as well.
1. Shine By Three Margaret Zhang is an all-around creative currently based in New York. She does, among others, photography, writing, creative directing, and filmmaking. This multi-talented Australian fashion blogger is well-known in the industry and has worked with high-end global brands, like Chanel and Louis Vuitton, and magazines, such as Elle and Vogue. But before she pursued her career in those areas, she was first a ballerina and a classical pianist. And did you know that she has a degree in law? Yes, she’s a fashion creative AND she studied Bachelor of Commerce and Bachelor of Laws at the University of Sydney.
2. Gary Pepper Girl Nicole Warne works as a Digital Consultant for Qantas and she had an important role in the development of its digital influencer program, the Q Collective. She has collaborated with premium brands like Dior, Chanel, and Louis Vuitton and is supporting different charities. She’s also the current Global Ambassador for Donate Planet.
3. Tuula Vintage Jessica Stein is not just a fashion blogger. She also blogs about her travel and her motherhood adventures and most of her outfits, as you will notice, are Bohemian. She wears dresses a lot and it seems like she loves the beach or any bodies of water because most of her pictures were taken from there.
4. Harper and Harley Sara Crampton has been fashion blogging since 2008. She’s worked with global brands, such as Uniqlo and Gucci, and her style is minimalist. So if you’re wondering how to make that old plain white polo shirt of yours be of use, you might consider scrolling through her blog or Instagram account to gain some fashion inspiration.
5. Zanita Studio Before she launched her blog in 2008, Zanita Whittington has already been working as a model and a photographer. She’s worked with global brands, such as Louis Vuitton and Ralph Lauren, has contributed to magazines, like Vogue and Elle, and was included in the Top 20 Most Influential Style Bloggers by Fashionista and the Aussie Digital Influencers You Should Know by Stylight.
6. 4th and Bleeker Before she began her modeling career, she was first a designer. Alexandra Spencer owns, together with her friend Teale Talbot, a women’s clothing line called Réalisation Par, whose clothes are worn by Kaia Gerber, Selena Gomez, and Bella Hadid. Her blog isn’t updated so you might as well visit her Instagram account instead.
7. A Pair & A Spare Geneva Vanderzeil created her blog in 2010 to share her stylish DIYs and tutorials related to fashion, home, and lifestyle. She has authored a book about fashion entitled DIY Fashionista, has designed a shoe collection, has worked with different brands, and has written for major publications. Her blog was named one of the Top 50 Fashion and Lifestyle Blogs by The Times UK.
8. Couture Caddy Jacquii Lie is a digital consultant and a photographer and she writes content about fashion, lifestyle, and travel on her blog. She also interviews celebrities and posts about runways, hair tips, what to wear, and some things about her life. She’s also a freelance writer.
9. Alexandra Cuthill Alexandra Cuthill began blogging back in 2012. She works as a digital marketer and a content creator. She’s worked with Converse, ASUS, SONY, Cotton On, and many others. Her style is summery, featuring beaches and nature in some parts of the world.
10. Badlands Talisa Sutton is a former graphic designer. She studied at the FBI Fashion College in Sydney and has worked at Elle and Vogue before she became a full-time fashion blogger. Her style is of pure elegance and class and her photographer, most of the time, is her husband Rohan Peterson, which is also a co-founder of Badlands Journal and Badlands Studio.
11. Substance Ally Carey established Substance in 2013 as a go-to virtual place for people who seek for styles and fashion inspirations. She runs a vintage store called Who Killed Bambi, which has already been featured in publications, such as Peppermint Magazine, Frankie, Fairfax Media Publications, and The Sydney Morning Herald. She’s also worked with Adidas, Nike, Uniqlo, Ford, and many more.
12. Breakfast with Audrey Breakfast with Audrey was inspired by Audrey Hepburn, which Vanessa Roberts, the owner, found to be ‘eternally chic’. It contains fashion tips and gift guides, as well as tons of lifestyle advice that push women to be the best version of themselves. It all revolves around ‘style and substance’ and aims to inspire everyone to go after the life that they dream of.
13. Brooke Testoni Brooke Testoni has been in the fashion industry for more than a decade. She studied graphic design and e-commerce and has been working as a full-time blogger. She’s a writer, a stylist, a creative director, and a producer and is one of the most influential bloggers here in Australia. Her style is a combination of vintage and modern and she tends to think outside of the box to be unique.
14. Modern Legacy Kaitlyn Ham studied law and international relations before she pursued her passion in fashion. She believed there weren’t many fashion blogs that reflect her personal minimalist style so she decided to launch her blog, Modern Legacy. She loves blazers and it’s soooo obvious.
15. Helen Chik Helen Chikz became popular for her Instagram account, which features her travel adventures and her style. She studied Bachelor of Commerce in Actuarial Science and Applied Finance in 2013 and launched her blog 2 years after because she got bored on her 9 to 5 job. She’s worked with Estée Lauder, Sony, H&M, and Aveda.
16. By Chill Chloe Hill’s style is creative, surreal, colorful, bright, playful, bizarre, you name it, and it will make you remember the fashion of the 80s! At 19, she got a job offer from Cleo Magazine and from being a stylist assistant, she became the marketing editor. She’s worked with Oyster, InStyle Australia, and Cleo Magazine. She’s also the founder of the website Cool Pretty Cool, which is about the models all around the world.
17. Kate Waterhouse Kate Waterhouse is a journalist, a media personality, a television presenter, and a radio talent. When she began to be a freelancer, she launched her blog in 2013 and there she talks about everything fashion, lifestyle, beauty, and trends and she also features celebrity interviews. She’s also one of the main cast members of Fashion Bloggers on Foxtel’s E! Channel in 2014. She’s contributed to Vogue Australia, The Australian Women’s Weekly, and Germany’s Vanity Fair.
18. Chronicles of Nadia Nadia Bartel has collaborated with Chanel, BMW, Spring Racing Carnival, and Farfetch. She does fashion blogging alongside being a mother and through her blog, she shares anything related to beauty, family, lifestyle, and fashion in a ‘personal’ way and since then, it’s been a go-to destination for women who seek empowerment.
19. Connie and Luna Connie and Luna is owned by Connie Cao and is a blog about travel, lifestyle, home decor, fashion, and beauty. Connie has worked with Christian Dior, Pandora, Uniqlo, Topshop, and many others.
20. Miss Gunner Ashley Schuberg pursued her passion in fashion in 2016, after she completed her degrees in BSc at Macquarie University and Bachelor of Oral Health at the University of Sydney. She’s one of Australia’s fastest growing fashion influencers according to Cleo Magazine in 2015. She’s worked with Microsoft, Uniqlo, Siren Shoes, Windsor Smith, and many others.
Key Words
Fashion blogger, Australia fashion
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